Think About your own use of analysis

Decisions	Information needed to decide	Affect
What do I want to study in college? (ASL Interpretation)	Where would I go? How long would it take me to get a degree? How much would it cost? Would I be able to have a career with this education?	This affected every part of my life, my family, my current schooling, my thoughts about the future, and my financial concerns.
Do I really want coffee this morning? (YES)	What time is it? How much time do I have before I need to leave? Is it fresh? What type is it? Do we have cream?	It affected my energy levels and how much I will be paying attention in the morning when two of my classes are. It indirectly affected my performance for that day.
What shirt should I wear today? (WOU Shirt)	What’s clean? Is it cold today? Is it comfortable? Where am I going today? What am I doing today? Is it appropriate? How does it make me feel when I am wearing it?	It affected my comfort level, and indirectly how much I am able to focus on my work in class rather than my clothing. It also affected my self-esteem. If I like what I am wearing, most of the time I also like how it makes me feel. So if I like my clothes, I am normally happier than if I hated what I had on.
Should I stay for the whole class because we have a substitute who might not need me there as a Teacher’s Aide? (YES)	Does the sub have experience with ASL? Does she know the students? Does she know what we are supposed to do today? Does she know how the class is supposed to behave in ASL class? Does she know how to be effective in an ASL environment?	It affected how the rest of my day went, and how much work I got done. It also affected my mood because class was more stressful for me when I had to be more responsible for the students because the sub literally had no knowledge at all of ASL or Deaf Culture. I could have left early and gotten work for other classes done, or even spent more time with my family.
Should I take my medicine tonight? (YES)	Do I want to miss a dose? Do I want to suffer through symptoms of withdrawal? Do I want to go through a day un-medicated? How do I feel when I don’t take it?	It affected every single part of my day. It helps me control my depression and anxiety, making me much more effective and involved. If I didn’t take it I would be very withdrawn, irritated, hard to work with, and generally unmotivated.

Look For analysis in everyday use

                The ads I analyzed were from Apple and Walmart. If choosing, I would have to say that the Apple ad is much more effective than the Walmart ad. With Apple, the picture they present is clean, simple and uncluttered, with a view of the product in use, allowing the consumer a sneak peek at what it can do. The message is unassuming visually, but extremely sure and confident. “Loving it is easy. That’s why so many people do.”, this not only forces the idea that the product (in this case, the Iphone 5) is a great product that is so great, and you must actively work to not like it. The message also enforces that an incredibly large amount of people love the phone, so you should too. The mob mentality is pulled upon to make the message stronger and clearer, making the desire to own the phone greater also. We as consumers love the clean look and modern feel of the ad, all white background, smooth lines, and bright colors, that it translates our feelings towards the phone also. If the ad is so modern and cool, then the phone must be also.

 For the Walmart ad, the page is clustered, multiple different products are all vying for space on the page. The colors are bright but contrasting, reds and greens all drawing your eyes to different parts of the ad. The important information is in white, the time of the sale, the prices of the featured items, and the fine print. This makes the information stand out on the multicolored page, but also serves to further confuse the gaze. In this ad, the feel is more chaotic, and the message seems to be less about showing you something you should have, and more like a push of information they are trying to get you to care about. Even though red and green are complimentary colors, the saturation on the page along with the dynamic design, leads to a more cluttered and busy feeling that makes it a task to try and digest the information being forced at you. In this case, Walmart should have taken the same route as Apple. Organization and clean unassuming coloring makes the actual product stand out, rather than the ad. This ca give the illusion of importance to what you are selling. If the background is completely white, but the product isn’t, what makes this product special? Why is it important enough to warrant our attention? Apple’s ad makes us interested and curious about the product while discreetly making us feel like we should already have it, and Walmart grabs our attention with the colors, but drowns out the actual product in the ads design.