AT&T commercial discussion

Both Corben and I watched and summarized the same ad.

• Both agreed there wasn’t really an appeal to logos, but mainly pathos.
• There was really only one example of ethos in this video, which is the police officer as he is in a position of power that most people respect.
• we both agreed that it was powerful because the interviewees were the family of the victims and in one case an actual victim impacted by distracted driving.
• we both watched the video and wrote the summary at the same time. Taking inspiration from what had been happening at the time in the video.
• we both thought that this would be the best way to write the summary as we would be able to capture the emotions and feelings that first came to us.
• Corben also said that it was interesting how the company that created the commercial was actually a phone carrier.
• I wrote about how the music in the beginning sets the scene for the rest of the video and almost foreshadows the tone of the ad.
• we also discussed how the last images of the relatives and victims holding up the last texts before the accident was powerful because of the clear negative effect that these simple messages had on the lives of these people.
• we both agree that it was an ad telling the audience and viewers not to text and drive and they support their position by giving examples and stories of how distracted driving can lead to accidents and deaths.