First Ad- “If You Wouldn’t Wear Your Dog…Please Don’t Wear Any Fur”

1.       The publisher for this ad was PETA, People for the Ethical Treatment of Animals.

2.       This ad was intended for people in Europe, as it was the first ad of its kind in Croatia. It would be for a general audience as it was posted on billboards and leaflets.

3.       The ad was originally posted on billboards and leaflets in Europe.

4.       The ad seems to be working towards ending animal cruelty and more specifically ending the fur trend.

5.       They use mainly emotional appeals as people tend to be attached to their pets. They use a statement that makes the consumer question why it is okay to wear fur from certain animals and not others.

6.       There is a picture of a person and a pug staring directly out from the picture, along with text that reads “If You Wouldn’t Wear Your Dog…Please Don’t Wear Any Fur”.

Second Ad – “For Luxuriant Hair”

1.       The publisher of this ad was Freedom For Animals

2.       This ad was probably intended for people who regularly use beauty products that involve animal testing.

3.       It is a fake ad for a hair product with a conventionally attractive woman in the forefront with some type of abrasion on the side of her face. It also has a caption on it stating “For Luxuriant Hair”, and then another saying “This is how 300,000 lab animals suffer each year”.

4.       The purpose is to get people to stop buying products from companies who abuse animals

5/6. They seem to be using emotional appeals by using a visibly hurt woman to show the damage that is normally caused to animals, making us sympathize with her, and then indirectly, the animals.

Third Ad – “Do You Support Cruelty To Animals?”

1.       This ad was published by Mercy for Animals.

2.       This ad was intended for people who shop or work at Walmart.

3.       The ad says that Walmart supports animal cruelty and asks if you, the audience, also supports it.

4.       The purpose of the ad is to persuade people to stop supporting Walmart because it supports animal cruelty, and to try and get Walmart to stop using cruel practices on their animals.

5.       They seem to be trying to end animal cruelty by showing a pig staring directly out from the ad between the bars of a cage. They are appealing to emotions by trying to gain sympathy from the audience for the pig that is in a situation where it is being abused.

6.       The evidence comes from the text on the ad and the picture that lays in the forefront of the ad.

Fourth Ad – “My Name Is Dee Dee”

1.       The ad was published by the ASPCA

2.       The ad was intended for any people who were looking for a pet and wondering if adopting from a shelter might be the best route for them, or for people who don’t want a shelter dog.

3.       The entire ad is a picture of a dog holding a ball in its mouth, mid-playtime. The text also tells a story of a dog, Dee Dee, who is waiting to be adopted by a family who understands her abused past and is willing to love her.

4.       The purpose of the text is to try and get people to adopt abused animals from shelters instead of breeders.

5.       They are once again using emotional appeals to spread their message, personifying the dog, and having the text in the point of view of the dog, as if Dee Dee is the one saying it. They are also pulling on emotions by saying that the dog is waiting for somebody to love, and implying that you could be that person.

6.       The evidence from the text would be the picture of the dog, and the story like text being displayed over the image.

All Ads – Group Statement.

7.       As a group, all ads are trying to end animal cruelty and promote the better treatment of animals using heavily emotional appeals to work towards their main purpose.

Corben and Riley