In the “Stay Sweet As You Are” essay by Doug Lantry, the author analyzes ads from the 1920’s, 1930’s, and 1950’s to reinforce his conclusion that women have always been pressed to be physically attractive so that in the future, she may get married, and that marriage is the ultimate goal (paragraph 1). Lantry also describes all three examples of the ads he uses to support the actual image he includes. This allows us to see the original ad which we can then compare to his own description to authenticate. As for evidence to support his claim, Lantry dissects each image, and using the descriptions he has created, he picks out important pieces that are relevant to the topic and his subject, and incorporates them into his analysis as evidentiary support. After analyzing the ads for their underlying messages, Lantry then summarizes how each ad pertains to the overall claim, other ideas that may have been created by his analysis, and any especially important reflections. To get all of his ideas across, Lantry uses extremely clear language to make sure that his ideas are presented exactly in the way he wants. He is very formal in his structure, and the diction is precise and not muddled. By using language that is not fluffy or encompassing, Lantry is able to be exact and uncompromising in his analysis. His ideas are not open to interpretation and leaves his analysis feeling complete and authoritative.